Do you know that some techniques used in lead generation invade the personal space of your potential customers? Whether it’s sending several emails a day, newsletter each week, or making calls each day; these lead generation forms have become unbearable and unwanted. The era we live in is driven by technology and consumers are more educated. They have many options when it comes to buying a product or service.
So how can a company gain more customers if traditional lead generation is considered to be harassment? Well, there are lead generation methods that will let your customers come to you instead. This is done through channels like social media marketing, content marketing, and search engine optimization. It allows your business to customize its message and reach the target audience when they are looking for your product or service. Customers will not feel like you hunted them, but rather they found your company.
The best lead generation method will not force the company’s message, but it will earn the attention and trust of potential customers. Visitor tracking is also done to know who is getting the messages you are sending. These four steps will guide you:
Attracting traffic might seem simple: have a blog and write a few posts, open social media pages like Twitter and Facebook, and then link all of them together. But, you have to prepare well to create the potential content customers will stumble upon. Write blogs people will want to read, videos that are useful, and ensure that the site is search engine friendly. Have active profiles on major social media sites as this can also help a lot with b2b marketing.
Turning your Visitors into Leads
The next step is to convert your site visitors into leads. Give them a reason to give you their contact information. You can choose to offer something like a free eBook. Ask them to fill out the contact information form to get it. Use lead generation software and build a list for email lead generation. The customers already want to know more about your product.
Turning Leads into Sales
This is the most challenging and important step. Begin with gaining the trust of potential customers by keeping in contact, being honest, and giving them time. They already came to you so don’t shove the product/service down their throat. Send them valuable emails and update your social media profiles. Get creative and show how the product/service will satisfy their need so they can make the first purchase.
Turning a One-time Customer into a Repeat Customer
Other than ensuring that the customer liked your product/service, you need to keep contacting them and stay connected on social media pages. Happy customers will share their experience and help you in spreading the word. This is the best method of all time.