Mascot costumes have been used to define brands for several years. Mascots have been part of brands in virtually all industries—from food and beverage industry to financial institutions. With the dynamic marketing sphere, you are probably wondering if the use of mascot costumes or characters as a marketing tool is still relevant. The answer is definitely a resounding yes—and here is why:
Point-of-purchase (POP) displays have been used in retail stores for decades. A staple of the display, signs, and graphics industry, POP displays Chicago remains as popular in events and trade shows today as they were 3-4 decades ago. But to be more relevant, these concepts continue to evolve and are taking advantage of today’s technology, actively competing for a fair share of the digital world we are proud to be part of.