Do you know that some techniques used in lead generation invade the personal space of your potential customers? Whether it’s sending several emails a day, newsletter each week, or making calls each day; these lead generation forms have become unbearable and unwanted. The era we live in is driven by technology and consumers are more educated. They have many options when it comes to buying a product or service.
Mascot costumes have been used to define brands for several years. Mascots have been part of brands in virtually all industries—from food and beverage industry to financial institutions. With the dynamic marketing sphere, you are probably wondering if the use of mascot costumes or characters as a marketing tool is still relevant. The answer is definitely a resounding yes—and here is why: